The Challenge: When Storytelling Crosses Oceans
BKM, one of Sweden’s fastest-growing wellness brands, had a bold creative vision for their summer campaign: vibrant California mornings, post-workout smoothie rituals, and sunlit routines set against LA’s laid-back health culture.“ It was about capturing a feeling,” the team shared. “We wanted that unmistakable West Coast energy—early yoga in Venice Beach, golden-hour jogs through the canyons, clean-living visuals that align with our supplement line’s mission. But flying a full crew to LA just didn’t make sense.”
The logistical hurdles were immense:
• International flights and accommodations for their team
• LA permits, crew hiring, and shoot coordination across multiple locations
• Climate unpredictability and lead times that risked missing their launch window
• A projected production budget of over €70,000The Solution: California, Created Remotely
When BKM’s agency introduced them to Official AI and international model Biljana, the idea seemed almost too good to be true.“ Honestly, I was skeptical at first,” says Biljana. “As someone who’s built a career on authenticity and working with brands I truly align with, I needed to feel confident that this wouldn’t compromise the integrity of the visuals—or my personal brand.” Working with Official AI, Biljana created a secure vault of her image and modeling style. From there, the team generated stunning visuals of her in iconic LA wellness settings—all without a single plane ticket.“ The results blew us away,” the team said. “Biljana looked effortlessly natural running through Runyon Canyon, meditating at El Matador Beach, and enjoying vitamin boosts in bright, open kitchens with real California light. The images felt real, because they were grounded in her authentic self.”
The Results: Real Impact, Virtually Created
In less than six weeks, the BKM campaign launched with over 70 fully-realized images—tailored for social, web, and retail channels—all evoking a genuine Californian lifestyle.
Key wins included:
• Cost Efficiency: Entire visual campaign produced for under €4,000
• Speed to Market: 6 weeks from brief to deployment
• Visual Diversity: Golden hour, mid-morning, and evening tones; multiple wellness settings from beach to canyon
• Climate-Conscious: Zero travel, lower environmental impact
• Brand Consistency: Maintained visual cohesion across global channels. For Biljana, it was a seamless collaboration rooted in trust and intention:
“This wasn’t just about visuals—it was about storytelling. BKM had a clear vision, and we delivered something beautiful without compromising quality or values.”
Consumer Response: Transparency as a Strength
With a Scandinavian audience known for valuing both authenticity and innovation, BKM chose transparency. A discreet “Powered by Official AI” credit was included in posts, and BTS content shared how the collaboration unfolded.
The outcome?
• 47% increase in engagement
• 23% lift in conversion rates
• No negative sentiment around AI use—only curiosity and praise for sustainability
The Future: Global Reach Without Geographic Limits
What began as a workaround became a new model for brand storytelling. BKM has since extended their partnership with Biljana into seasonal launches and even a winter wellness campaign—all AI-assisted and rooted in real talent relationships. “We now know we can tell our brand story anywhere in the world without compromising who we are,” the team shared. “It’s not about replacing authenticity—it’s about scaling it. ”For brands looking to globalize their content while staying rooted in purpose, the partnership between Biljana, BKM, and Official AI is proof that the future of marketing doesn’t need a boarding pass.
Instagram version:
🌴California vibes, created from Sweden.
BKM had a clear vision: wellness rituals, golden hour runs, and that laid-back LA energy. But instead of flying across the world, we created it all—virtually. With Official AI, we brought the full campaign to life using AI-generated visuals featuring Biljana, styled and set in iconic California moments. No flights, no giant crew—just creativity, tech, and trust. Real storytelling. Zero travel.
The future of content is here—and it’s sustainable.