The Challenge:

Chasing Perfect Light and Missing ShotsWhen international model Biljana looks back on her swimwear shoot in Santa Monica a few years ago, she remembers the dedication and hustle that went into creating those picture-perfect campaign images.

“We started at 5 AM to catch the morning light and wrapped after sunset,” Biljana recalls. “It was a full day on location—changing looks, moving between setups, working with the natural elements—all to capture just a few golden moments when the lighting, mood, and setting aligned perfectly.”

The team at a Southern California swimwear label faced their own creative challenges. Despite carefully planning the shoot months in advance and investing over $45,000 in production, they still came up short on the variety of content needed for their full marketing rollout.“After the shoot, we realized we were missing critical angles for our e-commerce site and didn’t have enough lifestyle content for our summer social campaign,” explains their creative director. “We either had to make do or plan another major shoot—neither of which worked with our tight timeline to launch the new collection.”

The Transformation: Minutes Instead of Months

When the brand began planning their latest swimwear launch, they partnered with Official AI to explore a new approach. Instead of starting from scratch, they collaborated with Biljana using her existing secure vault built from 15 images from her portfolio that captured her natural essence and modeling style.“I was curious but cautious at first,” Biljana shares. “As models, we’re mindful about how our image is used. But once I saw that I had full control and would be fairly compensated for any content generated, I felt confident trying something new.”The shift was game-changing. In under an hour, the brand generated a full campaign of high-quality visuals featuring Biljana modeling their new collection in a range of beautiful settings—from tropical beaches to serene poolside scenes, without needing to send the actual swimsuits to her or return to set.“The images looked exactly like what we’d expect from a premium photoshoot,” says their creative lead. “But instead of another $45,000 and weeks of prep, we spent under $2,000 and had our entire campaign ready in one afternoon.”