Every action creates a resulting impact.  We experience this reality every day, in our personal lives, professional experiences, and, at times, not even realizing it. Actions and their consequences occur on both the macro and micro levelsWhen Taylor Swift acts, the world not only sees the impact, but wants to know why. Taylor Swift, the biggest artist in the world has spoken up and acted regarding her valid fears about the consequences of nonconsensual AI.Fans deserve authenticity, both human authenticity and artist-controlled creative authenticity.And followers of sports, politics, business - all walks of life - demand the same. Concerns over misuse of AI leading to misinformation and disinformation is exactly why we formed Official AI.Artists, creators, athletes, estates don't need to fear losing control of their image - and their soul -  in consequential ways.At Official AI, we share the same fears about the dark side of AI.  That’s why our core tenets are consent, credit, and compensation.