Name, Image, Likeness… and Now, AI: What Gonzaga Basketball Taught Me About Owning Your Identity in the Digital Age
As March Madness takes over and Gonzaga makes another run, I used Official AI to create a lifelike image of myself as a Zags player — not just for fun, but to highlight a deeper shift happening in college sports. Name, Image, and Likeness (NIL) was just the beginning. Now, with generative AI in the mix and NIL funding moving into the hands of universities, athletes need tools to protect and own their digital identities. This is about more than image creation — it’s about consent, control, and the future of athlete branding.
