How Modern Companies Win Visibility with AI Video

For years, the promise of AI has been simple:“Content creation will get easier.” Except… that’s not how most professionals feel.

Creating content used to mean setting aside hours to plan, film, and edit — all for one video.But in 2026, content works very differently.

Why people — and algorithms — trust professionals who show up consistently

Short videos aren’t just marketing anymore — they’re a core signal AI systems use to understand your expertise.

Over the past few days, the Disney–OpenAI announcement has sparked a lot of conversation across the industry. And for us, it feels like vindication.

Analyzing the ethical concerns surrounding Snapchat's AI-generated selfies, focusing on user consent and fair compensation...

Taylor Swift, the biggest artist in the world has spoken up and acted regarding her valid fears about the consequences of nonconsensual AI...

New York passed first-in-the-nation legislation requiring disclosure when ads use AI-generated "synthetic performers." The timing couldn't have been more perfect for real conversations about what this actually means for brands.

The ethical implications of X's Grok AI, focusing on the necessity of consent and authentication to ensure responsible artificial intelligence practices...

The news that Ozzy Osbourne is being sued for posting photos of himself on social media highlights a crucial distinction that many people don't understand: the difference between copyright and publicity rights.

The battle over AI-generated content just escalated.Warner Bros. Discovery has filed a lawsuit against Midjourney, claiming the AI company generated images of Superman, Scooby-Doo, and other iconic characters without permission.On the surface, it might look like a fight over superheroes. But the implications go far beyond individual characters. This case could set a precedent that defines how intellectual property — from fictional characters to real human faces — is treated in the age of AI.

The California Senate has approved bill AB 2602 protecting performers from unauthorized AI replicas, and it is now headed to the governor for signature...

This isn't just about politics or Taylor Swift - it's about personal autonomy and brand integrity...

The way homes are bought and sold is changing — and fast. A new Seattle Times article highlights what we’re seeing across the country: today’s homebuyers, especially millennials and Gen Z, don’t discover agents through billboards or open houses. They discover them the same way they discover restaurants, products, and fashion trends — by scrolling.

Whether we're talking about Napster disrupting music, digital cameras transforming photography, or YouTube revolutionizing film and video, the story is always the same: those who embrace change early often reap the greatest rewards, while those who wait often find themselves playing catch-up in a game they no longer control.

The NO FAKES Act aims to create a federal IP right to an individual's voice and likeness, addressing growing concerns about the misuse of AI technologies...

H&M's recent partnership with modeling agencies to create AI-generated "digital twins" of real models offers a fascinating case study. It's not about replacing humans —it's about finding a balance where technology enhances human creativity rather than diminishes it.

Today's CNN article highlighted a growing crisis facing celebrities in the age of AI: the proliferation of unauthorized deepfakes that misuse their likeness. The piece details how stars like Steve Harvey are increasingly targeted by AI-generated scams and fake content, with Harvey noting that these unauthorized uses of his image and voice are at "an all-time high."

A study published in ACM Interactions emphasizes that context is crucial in shaping audience perceptions of AI-generated content...

As March Madness takes over and Gonzaga makes another run, I used Official AI to create a lifelike image of myself as a Zags player — not just for fun, but to highlight a deeper shift happening in college sports. Name, Image, and Likeness (NIL) was just the beginning. Now, with generative AI in the mix and NIL funding moving into the hands of universities, athletes need tools to protect and own their digital identities. This is about more than image creation — it’s about consent, control, and the future of athlete branding.

the Right to Publicity is becoming increasingly important, particularly for those whose livelihoods depend on monetization of their names, images, and likenesses (NIL)...

We're honored to be named by AdWeek as one of the 12 hot AI startups that brands are working with...

The recent controversy surrounding Tom Hanks and unauthorized AI-generated content using his likeness perfectly illustrates...

Today, generative AI media is at a similar crossroads. It promises to unlock new creative possibilities while raising important questions about intellectual property and fair compensation...

When BKM’s agency introduced them to Official AI and international model Biljana, the idea seemed almost too good to be true.“ Honestly, I was skeptical at first,” says Biljana. “As someone who’s built a career on authenticity and working with brands I truly align with, I needed to feel confident that this wouldn’t compromise the integrity of the visuals—or my personal brand.” Working with Official AI, Biljana created a secure vault of her image and modeling style.

The recent passing of legendary actor James Earl Jones has amplified discussions about the use of AI to recreate performers' voices and likenesses...

Governor Gavin Newsom signs new laws in California to regulate AI-generated performance replicas, aiming to protect performers' rights...

In fashion, beauty, and lifestyle branding, a single still image has always held incredible power. But what if that image could do more? What if it could move, breathe, and tell a full story — without needing weeks of production time, multiple locations, or a huge budget. That’s no longer a “what if.” It’s here.

The Challenge: Chasing Perfect Light and Missing ShotsWhen international model Biljana looks back on her swimwear shoot in Santa Monica a few years ago, she remembers the dedication and hustle that went into creating those picture-perfect campaign images.

The photography industry has always evolved alongside technology. From film to digital, from darkrooms to Photoshop, each transition has changed how photographers work—but has never diminished the value of photographic vision and expertise.

With so much media being completely or partially produced using artificial intelligence, protecting the name and likeness rights of talent has never been more crucial...

Discussing the importance of a balanced perspective in navigating the benefits and risks associated with artificial intelligence...

Tomorrow’s NFL Draft in Green Bay marks one of the sports world's most memorable and life-changing moments. It's a time when thousands of hours of hard work culminate in hearing your name called, walking across that stage, and joining the NFL family.As the 2025 NFL Draft unfolds, I've been thinking about the incredible potential for content creation around these pivotal moments in athletes' careers. What if there were a way to create authentic, compelling content instantly that captures the true emotion and excitement of draft day?

Denmark is poised to make history. In June 2025, their government announced groundbreaking proposed legislation that would give every Danish citizen copyright ownership of their own face, voice, and likeness. While this proposal hasn't been voted on yet, it has secured support from nine out of ten Members of Parliament and is expected to pass when it goes before the legislature this fall.

I’m partnering with Official AI because no one should use our likeness, voice, or image without permission. In a world where AI is moving fast, protecting ourselves and our work has never been more important. Here’s why this matters to me.

Analyzing CAA and YouTube's efforts to address unauthorized AI-generated content and discussing the need for more comprehensive strategies beyond content removal...

As this year's Derby unfolds, I'll be tipping my (virtual) hat to the jockeys – not just for their remarkable athletic skill, but for their pioneering role in establishing that athletes deserve control over their own image. Whether negotiating for logos on racing uniforms or setting terms for how they appear in AI-generated content, these riders are showing us all what it means to truly own your digital identity.

Exploring Pika's groundbreaking AI video technology and highlighting the importance of rights management within their user experience...

The US Copyright Office recently made a landmark decision that signals an important shift in how AI-generated content can be protected

In a world increasingly powered by AI, one of the most persistent challenges has been creating authentic images of real people. If you've ever tried to generate an image of a celebrity or public figure using platforms like DALL-E or Midjourney, you've likely encountered error messages, refusals, or at best, vague approximations that miss the mark.

Vogue just made a bold move — featuring an AI-generated model in its August issue. This marks a turning point for the fashion industry. AI isn’t just on the edges of fashion anymore, it’s becoming part of the mainstream conversation.

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