A recent article from 404 Media has brought to light a concerning development in the world of social media and AI. Snapchat has introduced a "My Selfie" feature that allows for the creation of AI-generated images based on users' selfies. More alarmingly, Snapchat's terms of service reserve the right to use these AI-generated likenesses in advertisements, with users having to actively opt out to prevent this potential use.

While Snapchat claims they currently don't use these AI selfies in advertising, the mere possibility raises significant ethical questions. The opt-out nature of this feature, especially on a platform with many young users, seems to prioritize potential business opportunities over robust user protections. Furthermore, there's no mention of how users would be credited or compensated if their AI-generated likenesses were used in ads.

This situation highlights the growing importance of ethical AI practices, particularly when it comes to personal data and likeness rights. At Official AI, we believe strongly in the principles of consent, credit, and compensation. Any use of an individual's likeness, whether AI-generated or not, should require explicit opt-in consent, proper attribution, and fair compensation for the use of one's image.

As the AI industry continues to evolve, it's crucial that companies prioritize user rights and ethical considerations. We encourage all players in this space to adopt transparent, user-centric policies that respect individual privacy and rights. By doing so, we can build trust in AI technologies and ensure they benefit everyone, not just corporate interests.

Read the original article from 404 Media and Emanuel Maiberg using this link: https://www.404media.co/snapchat-reserves-the-right-to-use-ai-generated-images-of-your-face-in-ads/

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