How Ryan Rockwell achieved 60x more views and 10x more engagement using Official AI to transform client testimonials into viral social content
Meet Ryan Rockwell
A top Seattle real estate broker with 28+ years of experience and over $500 million in career sales. Even with his impressive track record, Ryan faced the modern realtor's dilemma: creating compelling social media content that actually drives engagement while prioritizing the needs of his clients first. Ryan became an early adopter of Official AI in mid-2025, using it as his "AI marketing teammate" to transform existing client testimonials into cinematic video content. Rather than starting from scratch, Ryan leveraged what he already had: genuine Google reviews and glowing client feedback from those who have worked with him. Ryan provided his AI teammate with a recent Google review and his static customer review was transformed into a powerful 30 second video story featuring Ryan without the need for a photo or video shoot.
The Bigger Picture
In an industry where 62% of homebuyers choose their agent based on online reviews and ratings, having a compelling social media presence isn't optional—it's essential. Ryan's success demonstrates how AI-powered content creation can level the playing field, allowing individual agents to compete with large brokerages' marketing budgets. Ryan's case study proves that with the right AI teammate, any professional can create thumb-stopping content that drives real engagement and business growth.