How Freeburg & Granieri achieved 20x more engagement using Official AI to transform their law firm's social media marketing
Meet Freeburg & Granieri-
A top Pasadena-based employment law firm founded in 2021 by partners Christy W. Granieri and Gregory S. Freeburg. Like most small firms, Freeburg & Granieri recognized social media's importance (31% of attorneys gain new clients directly from social platforms), but creating consistent, quality content featuring themselves felt impossible while serving clients. In mid-2025, Freeburg & Granieri became early adopters of Official AI, using it as their virtual marketing assistant to transform existing assets into engaging social media content.
What This Means for Law Firms:
Time Liberation: Focus on casework and client meetings while AI handles content creation Professional Brand Enhancement: Polished, engaging presence that builds credibility Competitive Differentiation: Standing out with authentic, story-driven content Scalable Growth: Every satisfied client becomes a potential marketing asset Cross-Platform Efficiency: One content creation process, multiple platform distribution